WHAT EVERY BUSINESS OWNER NEEDS TO KNOW ABOUT SEO
When a new website is born in the www, it goes to page 250 000+ on Google.
Getting your website on the first page of Google is not automatic. Of all the thousands of companies offering the services yours does, Google chooses only 20-30 to appear on the first page, excluding paid for adverts at the very top.
So how does Google decide who features on the first page organically? Surprisingly, purely merit, which they calculate using criteria they deem necessary to push the most relevant websites to the searching masses. Let’s say you open your browser and search for “plumber”. There are probably 100 plumbers that qualify but only a few make the top ten.
Here is what happens behind the scenes:
As soon as you hit that search button, in a matter of milliseconds, Google will launch thousands of digital “spiders” that crawl every website and calculate which ones to feature. What do these spiders look for? Firstly they will look for the instances of the words “plumber” and come up with a few million websites. READ THE FULL ARTICLE HERE